Our Story

Urban Mystic is a portal for products that enhance your life and build awareness. Through this portal, our Founder Jhenneviev wants to share what she has shared for years with her students at NAI’A, our mother company. Only now, we want to do it at scale and make it accessible, wherever you are on your journey! Urban Mystics’ collections serve as your allies in taking your self-care to the next level, in reclaiming your feminine and wild side, and in living your life as a flowing ritual. We have spent months designing, creating and sourcing the products and collections with a lot of love for you, and in reverence to the magnificence of all living forms and all things mystical.

Our Origins

Urban Mystic was born out of its mother company: NAI’A Life under which we conduct our self development and luminary leadership activities. NAI’A Life is a human potential accelerator designed to empower you to go beyond yourself and to unleash your uniqueness. We have 3 main focus points:  

  • Our Embodied Humans Academy where we offer self development courses, as well as Yoga, Breathwork and Sacred Arts training programs;   
  • Our Life Coaching Services;
  • And our Corporate Wellness & Strategic Consulting Branch.

We run workshops, conferences, training programs and retreats around the world and directly at our NAI’A hub by the pacific ocean in Mexico. Join us!https://www.naialife.com/all-eventsOne of NAI’A’s products signatures is :“Sacred Tools for the Urban Mystic”. Thus where our Founder got the idea of creating the Urban Mystic Shop to expand upon our collections! See, everything we do has a purpose, an intention and is carefully weaved into the greater web of our constantly evolving vision at NAI’A.

Our Philosophy

We believe that changing the world for the better starts within each one of us. As cheesy as this sounds, it is true! The thing is, we are not all ready to go do a bunch of personal development and sometimes what makes us click or take a leap in consciousness is something much simpler than a 30 day vision quest (which we love to do and highly recommend). 

At Urban Mystic, we want to bridge the gap between your inner and outer journey and help you find your way home wherever you are now on your path. We accomplish this by offering simple, subtle yet powerful tools for self care and products that have purpose, intention and that educate and bring awareness to your life.

Our goal is to inspire you to go deeper without pushing off the deep end on day 1. We’ll keep that for our retreats and adventures, ;)!

We are in a new paradigm, where learning and empowerment is the primary driver and motivation for our social commerce platform. 

We believe that the best way to share a philosophy is to embody it. So all our products are tools that our Founder loves because they bring value.

These are products she has used in her personal practice and with clients and that genuinely increases your life-force. Or again rituals that are safe to do and that help you in changing your habits, your mindset and evolving into who you are meant to be.

Our Community

Our community is everywhere and is our family. We weave this tapestry together. We believe that every person has unique gifts and abilities to share with their community. And we need to redefine what it means to live in a community, to support each other, to empower one another, to co-create as stewards of the land, wisdom keepers and healers and to honor all lives and the great mystery with humility. Now THAT is SEXY. 

We strive to provide the best products and services to empower you and sustain you on your path. We LOVE how engaged you are with us and help us learn and grow! We take care of our ambassadors and we are so grateful to our retailers with whom long term relationships are key. We love our team of busy bees, partners and suppliers, as without them none of this would be possible.

GIVING BACKUrban Mystic gives back 2% of every sale + host special fundraiser events for our yearly give back program to create more goodness in the world. This year, we are contributing to Charity Water to help bring clean drinking water to as many people as we can. You can join our team, contribute more to our campaign and even organize sub campaigns with US! Check it out here: https://www.charitywater.org/nai-a/nai-a-community-global-give-back-program

We will tabulate totals every quarter. The more you invest in your wellness, the more ripples of impact we create in our global community.